In the world today, "quality" content is everything.

Answering questions that users ask search engines to tell compelling stories about your product and service is what makes people share.  We’ve heard the saying, “Content is King,”well, it's only partially true. Quality Content is King.

Having the most up-to-date hand-crafted quality is what your users want.  Not some boiler-plate generic info. You echo and build trust with your potential clients through content marketing.

Focused content increases awareness of your brand and helps you reach your target audience. We use fresh and authoritative content to market your business. Your content is only as effective as the planning and research behind it. Our team of copywriters is results-oriented marketers, strategists, and copywriters that are committed to helping you succeed.

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Pilates SEO provides the most comprehensive turn-key solutions when it comes to Internet marketing. We are proud to work with expert Internet marketing professionals who know exactly how to help you improve your website and reach higher rankings, traffic, and conversions.

With more than 17 years of SEO experience, we can easily transform your website and help you achieve your goals, and we promise to always deliver high-quality service.

If you need help with developing an effective content strategy that will aid you in raising brand awareness and increasing online visibility to capture more leads and opportunities and generate more conversions and revenue, you have come to the right place.

Content strategy services that we provide are aimed at growing your business. Our team of experienced content writers is dedicated to creating personalized content and delivering creative strategies, tactics, and approaches that will help our every client take their content to a whole new level.

Why Do You Need a Content Strategy?

In the world of Internet marketing, everything starts with a content strategy. If you want to increase your revenue, you need to boost your sales. In order to do that, you need to attract more customers who need the products or services that you offer and effectively engage them in your brand.

This is where your content strategy comes into play. Content is what sells, so you need to make sure that you create unique and compelling content that grabs the attention of your target audience and gets the right message across. You need to make sure that it tells your brand story and communicates the core values of your brand.

We can help you develop a content strategy that answers the key marketing questions: why, what, who, where, when, and how.
Why do you want to create content? What goals do you want to achieve with your content and what message do you want to communicate? Who is the audience that you want to reach? Where will you distribute your content to deliver your message? When will you create and publish your content? How will you structure your content in order to reach your goals?

Answering these questions is exactly what will pave the way to unique, personalized, and highly-targeted content that will drive more traffic and conversions.
Essential Content Strategy Practices

In order to craft enticing content and effectively engage your target audience, you need to apply the following content strategy practices.

Establish the Purpose of Your Content

First of all, you need to know exactly what you want to accomplish with your content, so that you can have the right direction when creating it. The goal and purpose of your content will guide you and help you never stray away from your main objectives.

Craft Relevant Content That Resonates with Your Target Audience

Your content must be relevant to your target customers, which means that it must address their main pain points and provide ideal solutions to their problems. It needs to tackle topics that they are genuinely interested in, so that they will actually want to read all the way through.

It needs to be relevant to their interests and preferences regarding your business, so that it can instantly hook them in and not only make them stay longer on your website and purchase from you, but also compel them to come back again and check out what more you have in store for them.

How can you make your content relevant to the audience you want to reach? The answer lies in getting to know your audience better and, of course, in keyword research. Learning everything about your target customers will provide you with invaluable information regarding all their needs, so that you can work on meeting those needs.

Conducting proper keyword research will provide you with a list of terms and phrases that people type in search engines in order to find the products or services that you offer. By implementing those keywords into your content, not only will you help them find you quicker, but you will also let Google and other search engines know what your website is about, so that they can determine whether or not it is relevant and rank it accordingly.

Develop Unique Content

Your content should show integrity and it must be original, because that will help you build credibility and reputation. It will turn you into your target audience’s go-to resource whenever they need information related to your business, as they will see you as the only one who can provide the most relevant content.

Implement Your Brand’s Personality

Another very important factor is the tone of voice that you implement into your content. In order to truly connect with your readers, your content needs to reflect your brand’s unique personality. Personalizing your content will help you create meaningful relationships with your customers and prospects, as they will easily resonate with every word you write.

Maintain Consistency

The key to every effective content strategy is consistency. You need to provide your readers with fresh content on a regular basis, because that will keep them engaged and paint you as a professional who cares about keeping the audience informed. Therefore, set the publishing schedule and stick to it.

Distribute Your Content on Social Media

Social media marketing and content strategy go hand in hand, as social media have the power to extend your reach globally. However, it is very important to distribute your content on the platforms that will actually bring benefits to your business. Share your content on social media platforms that your target customers prefer to use, because you need to be where they are.

However, don’t just merely share the links leading to your website, but try and connect with your followers. Communicate with them on a daily basis and reply to their comments and messages, encourage discussions, ask questions, and take their opinions into consideration. After all, they are the heart of your business and their feedback is absolutely invaluable, as it is precisely what helps you improve.

Our Pilates SEO content development team applies all these practices and many more tactics to develop effective, high-quality content that has the power to reach the right kind of audience and convey the right kind of message, so don’t hesitate to ask for a helping hand. Contact us today and we will work together to find the best personalized approach to the content strategy for your business and drive many more customers to your door.

Our search engine optimization core services include: Organic Search, On-Page SEO, Link Building, Keyword Research / Strategy and Activity Report.

COMMON QUESTIONS

Do you have setup fees or contracts?

Yes. Simply put. Our 'Fit' tool identify's problems with your website that needs to be corrected before any marketing can be started. Since, every client is different, our set-up fee is based on the analysis and correction of those issues. Our contract is a commitment of 6 months to achieve your goals.

How much does it cost?

Each package is different as is each business we meet. Above are the basic prices we offer should you know what your business needs. We can also offer personalised tailored packages to suit the requirements of your business, just get in touch to find out more.

What is the billing cycle?

Depending on the project all clients will be billed within one month from date of their campaign starting. For larger projects we may require some payment up front but this would be agreed with our clients first.

Do you agree a marketing plan before launching it?

Put simply, Yes. We never roll anything out until our clients are happy and have signed their contracts. We are quite flexible so if either party see room for change, we are happy to discuss this.

How many packages can I have at any one time?

This can be entirely up to our client. We do however, recommend they discuss their business requirements with us first so we can ensure they are getting the correct services and not paying for something they may not need as much as another area of business.

Are Blogs Good for SEO?

Whether blogs are good for SEO purposes is actually irrelevant--the content is key. Blogs are simply publishing platforms. Having said that, the ability to produce high quality content on an ongoing basis can be made much easier by leveraging blog software.

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