If you are in the plastic surgery business, you know how important it is to build up your customer base. Since attracting new clients in this industry mostly depended on referrals, is there a better place for plastic surgeons to start reaching a broader audience than the online world? Cosmetic surgery SEO is key to your online success. Take the website Fit Test to find out what’s wrong with your SEO.
To put it simply, digital marketing is the key to increasing your online presence and authority. All you need is a smart SEO strategy to put your business on the top of search results and ahead of the competition.
Plastic Surgery Marketing Advantages
Instead of waiting for patients to come to you, go to them by creating an SEO campaign for establishing local authority. 95% of Americans now own mobile devices, and 80% of them are shoppers who use a cell phone to buy, review and compare product prices. This is precisely where SEO comes in handy because it can help you dominate the popular search engines and benefit from:
● An increase in traffic – By using relevant keywords, you can improve search result rankings of your plastic surgery business. With correct keyword optimization, you can expect to see an increase in traffic and more visitors discovering your services.
● Improve Business Rankings – Achieving authority requires a bit more than great keywords, you need to optimize your website structure to create both a user-friendly experience for visitors and the site’s alignment with search engine algorithms.
● Boost Conversions – Another essential part of SEO is website content optimization for nurturing leads and boosting conversions by allowing patients to find the information they need and book the appointment in real-time.
How to Set Up an SEO Campaign?
The first step of your SEO is actually quite simple, all you need to do is think about keywords that best describe your business. For example, plastic surgery, facelift, breast augmentation, and so on. Now, find some available keyword tool such as Google AdWords and type the words you have in mind in a free Keyword Planner Tool.
These words represent what potential clients are most likely to enter, and by measuring their traffic, you will better understand the importance of keywords. For each chosen word, you would be able to see their traffic and discover new related keywords.
Using buyer intent keywords means that a prospect is ready to take advantage of your services. For instance, “liposuction in Philadelphia” indicates that there is someone who is willing to pay for that service which is why they are searching for the right plastic surgeon. By focusing on this type of keywords, you can build your services around those terms and increase your search results positions.
Once you know which specific keywords you want to apply, it’s time for website optimization. As usual, start with the homepage, work your way up to services and later gradually update the overall content on the site. Insert relevant “buyer intent” keywords into your business description, about me section, and Google My Business listings. In fact, use them to optimize all of your social media profiles, including Facebook, Twitter, and others.
Speaking of online profiles, do you have a Google My Business page? If not, get on it immediately because it can significantly increase your online presence. Google My Business will help you achieve higher rankings while showcasing potential clients a clear and brief overview of your business. But the best part is that you can kindly ask your patients to leave a review, and by doing so, you will additionally boost your rankings.
These are just some basic SEO techniques for quickly enhancing your online visibility locally. There are many more steps you can take in terms of plastic surgery SEO, from planning, launching and tracking to sustaining the success of your campaign.