Announced yesterday, Google Speed Update is now rolling out. It impacts mobile search rankings. If your site is slow, you can bet that you will lose rankings.
Google has updated its original blog post around the Speed Update saying this is now “rolling out for all users.” Google this morning has begun incorporating the new Speed Update algorithm in the mobile search results as a search ranking factor.
This update only impacts the slowest of sites on the internet. For Real Estate & Big e-commerce Shops, this is a game changer.
Google’s original announcement said this will “only affect a small percentage of queries.” However, that depends on two facts. One what you consider small and two, how important mobile rankings are to your brand.
One of the more common questions we hear is how we know if Google considers our web pages to be fast or not. Google won’t give you a specific metric about this, but the search giant does say it uses a number of ways to measure page speed and suggested webmasters look at the metrics from the Chrome User Experience report, the Lighthouse tool and PageInsights tool.
Again, Google has quietly updated the blog post this morning to say this Speed Update has begun rolling out July 9, 2018.