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SEO

SEL Brief May 30 2019

Good morning, do you have a new site in the works? If so, take note that Google will start defaulting to mobile-first indexing for all new sites starting July 1. We reported earlier this week that the change in July will only affect new sites that have been “previously unknown to Google Search.” If you […]...
Lead GenerationSEO
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Lead Generation

The landscape of online businesses is rapidly changing every year. What used to work last year has already been replaced or updated to keep up with the dynamic nature of online business. Just about every aspect of running a business has changed, including lead generation. Where client referrals and networking used to be the key […]...
Lead GenerationSEOSocial Media Marketing
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Messenger Marketing in 2019

The explosive rise of messenger apps like Facebook Messenger and WhatsApp is hard to ignore, and provides many new opportunities for businesses trying to engage new customers. The usage of these apps have grown exponentially in the past few years, with Facebook leading the way in the US with over 110 million monthly users. And […]...
SEO
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Facebook Ad Campaign. Link Clicks and Brand Awareness vs Reach

<h1> brand awareness vs reach </h1> Clients ask us all the time what we can do with a small media budget. So we thought we would write a post to help everyone understand the options better on Facebook.  So for context, when we choose a campaign objective, Facebook will optimize towards serving the ad to people […]...
SEO
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Why Is Content Marketing so Valuable?

There are many different techniques that can be used to market a business online. There are more and more innovations in the marketing world every day. Chances are that the number of options is only going to increase in the future. This is already creating problems for businesses, as they cannot decide which type of […]...